Nap pods and rooftop parks: how Silicon Valley is reinventing the office2 months, 17 days ago
Tech giants Google, Samsung and Facebook are in a race to create the most elaborated workplace environments
From the fifth-floor putting green of Samsungs Silicon Valley headquarters, appearing out at a rolling horizon of sun-scorched mountains, its quite easy to forget youre at work. An executive is practising tai chi by the cactus garden, while another jiggles in a robotic massage chair nearby. A volleyball match is in full swing in the lush-planted courtyard below, while raucous screamings of table football emerge from the Chill Zone, next to a row of space-age nap pods. Meet by the ping-pong tables, reads a sign stuck on the window. Todays spinning class will be on the terrace! 🙂
With its new $300 m office block, which stands like a stack of gleaming white hard drives at an intersection north of San Jose, the South Korean electronics giant is plunging headlong into the holiday camp workplace culture of the Bay Area tech scene.
We wanted to introduce more of a startup vibe to the company, says Jim Elliott, Samsungs vice-president of memory marketing, a undertaking title as otherworldly as the building he works in. We were all separated in our different departmental islands before, but this building is about bringing people together and encouraging chance encounters. We want to get people out of the boardroom.
Samsung has had a base here for 30 years, housed in a cluster of nondescript sheds, but this 10 -storey beacon is designed to change its brand image in North America from purveyor of fridges and washing machines to powerhouse of cutting-edge semiconductor innovation.
Designed by NBBJ, an architecture firm that is conjuring futuristic jungle-filled biospheres for Amazon in Seattle and a handful of vast tech offices across China, the building is the product of research into behavioural psychology and the neuroscience of work.
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