Fashion professionals say decision to hire inexperienced 16 -year-old celebrity for campaign devalues their skills and training
Leading photographers have conveyed frustration at Burberrys decision to invite Brooklyn Beckham to shoot its latest fragrance campaign, saying it devalues the skills and training of professionals.
David and Victoria Beckhams 16 -year-old son announced on his Instagram feed on Friday that he would be photographing the Burberry campaign this weekend and that live updates would be positioned on social media. Burberry afterwards confirmed Beckhams announcement through its own Instagram account and encouraged fans to follow the shoot live using the hashtag #THISISBRIT.
Brooklyn is the second Beckham child to work with Burberry after his younger friend Romeos role in the labels Christmas advert, which attracted 11 m opinions within 48 hours of launching.