‘Sheer nepotism’: Brooklyn Beckham Burberry shoot indignations photographers

5 months, 15 days ago

Fashion professionals say decision to hire inexperienced 16 -year-old celebrity for campaign devalues their skills and training

Leading photographers have conveyed frustration at Burberrys decision to invite Brooklyn Beckham to shoot its latest fragrance campaign, saying it devalues the skills and training of professionals.

David and Victoria Beckhams 16 -year-old son announced on his Instagram feed on Friday that he would be photographing the Burberry campaign this weekend and that live updates would be positioned on social media. Burberry afterwards confirmed Beckhams announcement through its own Instagram account and encouraged fans to follow the shoot live using the hashtag #THISISBRIT.

Brooklyn is the second Beckham child to work with Burberry after his younger friend Romeos role in the labels Christmas advert, which attracted 11 m opinions within 48 hours of launching.


One of the campaign shoots. Photograph: Burberry UK Instagram

Fashion photographer Chris Floyd told the Guardian that Burberrys decision to employ the inexperienced Beckham was a devaluation of photography that depicted a lack of respect for hardworking, experienced professionals.

The 47 -year-old, who is best known for his striking portraits of celebrities including Stephen Fry and Paul McCartney, also said Brooklyns jump to professionalism runs against everything his parents represent.


Brooklyn Beckham announces his shoot on Twitter. Photograph: @brooklynbeckham/ Twitter

He said: David and Victoria Beckham represent sheer willpower and grafting. Especially her, shes climbed that mountain all by herself. They represent hard work and then their 16 -year-old year son comes along and its sheer nepotism. He hasnt done it from hard work, which is counter-intuitive to what his parents represent.

Floyd acknowledged Burberrys decision to employ a teenage star with millions of Instagram adherents was very clever, but said it had nothing to do with creating good photography.

Part of me takes my hat off to Burberry and says thats clever, but the photographer side of me says for divinities sake, said Floyd. Brooklyn Beckhams get however many million Instagram followers, thats whats attracted Burberry. The people his age are Burberrys target market or the future target market.

Jon Gorrigan, a photographer who has worked with Esquire, Grazia and the Observer and with models such as Alexa Chung, said he expected Burberry would have the entire setup ready so that all Brooklyn had to do was click the button.

Hes obviously not going to be doing the lighting, hell have no clue of the programmes, the cameras or Photoshop, Gorrigan said. Its going to be so well managed hell have the best hair and makeup, the best models, the very best equipment, so that the chance of any risk is greatly reduced.

It infuriates me because I learned my trade and other photographers learn their trade but hes not learning his trade. I can understand why theyre doing it, get the younger generation very interested in Burberry. It definitely riles me. Names sell, dont they?

Gorrigan said digital photography was building life for professional photographers increasingly difficult. People who are under-trained can get a good result with an Instagram filter. I suppose it keeps me on my toes. The industry is like that, a little bit of injustice in a lot of areas.


One of the campaign shootings. Photo: Burberry UK Instagram

Christopher Bailey, Burberry chief creative and chief executive officer, defended the decision to committee Beckham for the shoot: Brooklyn has a really great eye for image and Instagram works brilliantly for him as a platform to showcase his work. His style and posture were exactly what we wanted to capture the spirit of this new fragrance campaign.

Sarah Brimley, a photographer who until recently ran as an assistant to the manner photographer David Bailey, defended Brooklyn. I dont think he feelings entitled and I dont imagine hes this spoiled brat, the 29 -year-old said. He hasnt had to do the work the rest of us have to do but he probably knows how lucky he is.

There is a proportionate amount of people who work hard and others who just have it handed to them. Brooklyn is luck now but he hasnt had the years of assisting some of us have had.

The slow and steady route is a guarantee to success if you have the talent.

Read more: www.theguardian.com

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